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“Easy Now” Michael Bublé

Written by on 3. July 2025

“Easy Now” by Michael Bublé primarily refers to the marketing campaign for his whiskey, Fraser & Thompson.

Michael Bublé, in collaboration with Master Distiller Paul Cirka, created a North American whiskey that combines Canadian Straight Whiskey and Kentucky Bourbon. The marketing campaign for this whiskey is called “Easy, Now.”

The message behind “Easy, Now” in the context of the whiskey is to encourage consumers and the marketing world alike to sit back, relax, and take it easy. It’s about having a relaxed and enjoyable moment, perhaps with a glass of this smooth whiskey.

Therefore, it’s not a song title in the traditional sense from Michael Bublé’s music but rather the slogan for one of his business ventures.


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